The API export feature lets you programmatically pull data from Ktrl, including actuals and forecasts for LTV and ROAS. You can define parameters like install date range, KPIs, and break the data down by dimensions like campaign, network, country, or platform, with flexible filtering. The data is returned as a CSV or Parquet file, making it easy to plug into BI tools or other marketing automation systems to analyse campaign performance over time.

The apps endpoint enables you to retrieve live app data directly from Ktrl, ensuring consistent naming and IDs across all reports.

The report endpoint enables you to combine actual and forecasted metrics data into a single report for export. We recommend using the Parquet format instead of CSV when requesting large reports via the API, as Parquet files are smaller in size and more efficient to process.