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Adjust Setup Configuration

Understand what the key configurations are for your data being ingested

Written by Kevin Jabbour

There are a few important items to know about how Ktrl pulls data from Adjust.

We require the following settings that you would like to ensure the data in Kohort matches that in the Adjust dashboard without having to constantly change the filters to see the same numbers. For further information on what these are see Adjust Help Center.

  1. Ad Revenue Source

    • This is the most important as it means that we will only choose the revenue sources that are relevant to your app to avoid revenue duplication

    • It should be a list see an example below N.B. the below is highly unlikely to be the list you need so please don’t just copy and paste

      • AdMob

      • AppLovin Max SDK

      • TapJoy

      • IronSource

      • Etc

  2. Attribution Source

    • Options: First or dynamic

      • First doesn’t include re-attributions

      • Dynamic does include re-attributions

  3. Attribution type

    • Options: Click, Engaged Ad, and Impressions

    • We require at least one of these

  4. Ad Spend Source

    • Options: Mixed, Network or attributions

    • Choose only one to determine what spend calculation to return in the cost field we use

  5. Currency

    • Options: these will have been configured in the Adjust dashboard previously, if you have more than one choose whichever you prefer to be in Kohort

  6. Custom IAP revenue event (optional)

    • Some client have a separate revenue event for IAPs, rather than Adjust's default

    • If you fall into this category please provide us the name of this event as seen in the reporting API

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